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2021 Roundup: What we’ve achieved, what we’re doing, and the place we’re going

Over the past couple of years, we’ve launched a brand new web site, instruments and options, fully new product traces, and even a mediation platform: HyperBid. We’ve been constructing your toolkit to not solely good your titles, however to scale and thrive in an ever aggressive business.

So on this weblog, we’re going to cowl:

  • A recap of all the instruments and merchandise we’ve launched.
  • Our firm construction and what’s new.
  • And our plans for 2022.

However earlier than we transfer on, we need to say an enormous thanks to all of our customers and supporters, and provides a shout out to the crew behind GameAnalytics. We’re fortunate to have a wonderful group in our cavalry, and an ideal group to take heed to – your ongoing help and suggestions has helped form our instruments and our enterprise.

Let’s get to it.

A glance again: What we’ve achieved in 2021

We’ve actually knuckled down during the last 12 months. Should you’re an avid GameAnalytics fan and have been following our updates intently, then you definately’ll know we’ve been releasing merchandise and new options left, proper and centre.

To provide you an concept of what we’ve achieved, right here’s what we’ve achieved all through 2021:

  • Launched our sister firm, HyperBid: It’s a mediation platform, constructed particularly for gaming. We crafted a software which is dedicated to serving to builders maximize their advert income. It’s at the moment in Open Beta, and you’ll join and get the total story in our replace right here.
  • Launched Progress FullStack, with Tenjin: We’ve created a model new ETL software. You need to use it to convey your advertising and marketing and product information collectively. You’ll now be capable of stack your information from completely different sources collectively to kind the insights you want (without having an information scientist or engineer). Learn the total announcement right here.
  • Rebuilt Benchmarks+, as GameIntel: It’s a brand new market intelligence software which helps you to observe market traits in real-time, see which video games have the most effective efficiency indicators, and supercharge your recreation analysis and ideation. It initially launched as Benchmarks+ in 2019, however we’ve layered in additional information, options, and dashboards, in addition to provide inexpensive pricing plans (and a free tier). Right here’s our newest replace.
  • Up to date our information companies: The most important replace we’ve achieved to our Information Providers this yr is our new Uncooked Export. With it, you possibly can routinely export your entire video games’ uncooked occasion information in JSON format, and pump this straight into your AWS S3 account. Right here’s the total replace.
  • Built-in extra advert income suppliers: We’ve been including advert income information from a spread of recent companions during the last yr. Now you can regulate your advert metrics from corporations like Admob, Aequus, Applovin MAX, Fyber, ironSource.
  • And far more: We haven’t forgotten in regards to the small particulars both. We’ve been tinkering round with our merchandise, tweaking and making them higher. There’s new dimensions in our core software, like our iOS Consent Standing and Producer. We redesigned our GameAnalytics cellular app, which you may also obtain on Huawei’s AppGallery. And we’ve reworked how we handle our identifiers, in response to Apple’s iOS 14.5 replace.

We’re altering our construction

We’re now not simply your go-to analytics platform for cellular video games. Though our speciality is bringing information and video games collectively, we’re venturing forth into new areas of the sport improvement business, so we are able to provide the instruments to thrive and succeed within the ever rising market.

We’ve grown from a 3 man group engaged on a ardour venture 12 years in the past, to a mature SaaS supplier to the sport improvement business. Our crew has virtually doubled in dimension during the last yr, and we’re aspiring to broaden even additional in 2022. And with this progress, comes restructure. We’ve needed to adapt to how we work, construct new departments, and grow to be extra agile in our technique. So we have now some information to fill you in on.

We’re now a remote-friendly firm

We nonetheless have our bases in London and Copenhagen. However mid-2020, we determined to present our crew the choice to work remotely. Covid-19 was an enormous deciding issue behind this. Lockdown made us (and lots of different corporations) rethink how we work. And during the last 2 years, we’ve been introducing new constructions, workflows, and templates into how to do that proper.

However one other deciding issue was expertise. The tech business is rising quick, and the proper match is now not across the nook. The world is altering, shifting on-line, and we plan on maintaining. Going hybrid not solely lets us discover new individuals from across the globe, however lets our employees have a greater work/life stability, too.

We’re welcoming a brand new CEO

Our CEO, Ioana Hreninciuc, is taking a step again. She joined the corporate again in 2016, and over the last 5 years Ioana has helped develop our consumer base ten fold, laid the inspiration for our merchandise and restructure, and has additionally helped construct an skilled, passionate group of specialists, who’re capable of craft the instruments you utilize at the moment.

Nevertheless it’s not fairly goodbye. Whereas she’s planning on taking some (a lot deserved) break day, Ioana will keep on as an advisor for the corporate, and can proceed to information and develop our group and merchandise within the subsequent part to return. In the meantime, our founder, Morten Wulff, will probably be stepping up as CEO fulltime to take her place.

It’s an understatement to say how fortunate we’ve been to have such a proficient individual on the steering wheel. And we’re excited to proceed our relationship additional.

And what we’re doing in 2022

All of those modifications to each our product traces and our group has laid the groundwork for the following step in our journey. We’re now not simply your trusted analytics firm for cellular video games. We’re paving the way in which for brand new instruments and help for the sport improvement business.

So count on to see much more options and updates coming quickly to all of our merchandise. Make sure that to enroll to our publication to observe this house. And if there’s something you prefer to us to work on subsequent, tell us right here.

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