Host/Havas beefs up creative team with former HK ad industry hires

Anastasia Simone (pictured far proper) and Jay Lee (pictured second proper) have left Leo Burnett Hong Kong to hitch inventive company Host/Havas as senior creatives, carrying with them not simply an awarded historical past on iconic world manufacturers, however a world-class gaming improvement and digital-focused skillset. 

In line with his LinkedIn, Lee described himself as an promoting inventive fascinated by interactive experiences and all issues nerdy, “I’ve a deep ardour for gaming and storytelling via video games. So naturally, activations are proper up my alley. Rising up in a multi-cultural family with a combination of Hong Kong, French, and Chinese language cultures, I developed an affinity for the subtleties of language at a really younger age. Now, that actually turns out to be useful as a author who works throughout markets and areas,” Lee added. 

Previous to the brand new position, Lee was at Leo Burnett Hong Kong as senior copywriter, the place he made probably the most of his expertise in interactive design to create a spread of activations and 360° campaigns for purchasers comparable to Cathay Pacific, AXA, Manulife, Cling Seng Financial institution. Lee additionally led the Publicis Groupe manufacturing staff in executing high-profile occasions and activations throughout town. Simone was senior artwork director at Leo Burnett beforehand, the place she developed activations for occasions and installations throughout town, in addition to 360º and built-in campaigns for world and native purchasers. Beside, Simone lately sat on the gaming jury at D&AD.

Simone and Lee mentioned: “We’re excited to hit the bottom working in Australia with a staff that’s gunning to make a distinction. We’re not asking ourselves how you can make manufacturers matter, however what a model can do this issues. It’s a significant problem, much less about what advert trade awards we are able to win, and extra concerning the influence we are able to have on tradition.” 

In the meantime, Host/Havas has additionally bolstered its inventive staff by including 4 different hires together with Kristen Burnshaw (pictured far left), Josh Bell (pictured second left), Ash Myburgh (pictured third left) and Daniel Conway (pictured third proper).

Ash Myburgh, previously of Ogilvy and It’s Friday, joins as a senior inventive. Josh Bell, a graduate of D&AD Shift 2022, joins as a junior inventive and content material creator throughout the Havas Artistic Group. Kristen Burnshaw and Daniel Conway are appointed as senior designers. They each can be working into division head Nic Adamovich.

Host/Havas government inventive director Jon Austin mentioned: “How will you probably get a quick soundbite that covers such an enormous and numerous inflow of expertise? From the gaming abilities that Lee and Simone carry to assist us double down on our entertainment beats interruption philosophy, to Myburgh’s unstoppable mix of inventive and skilled wrestler vitality, to Bell who managed to sum up our whole inventive method utilizing Stevie Surprise lyrics, to Burnshaw and Conway, who’re already delivering such unbelievable and breathtaking design work for our latest companions at Tourism Fiji, I couldn’t be extra stoked about the caliber of expertise that HoHa is getting via the doorways, Yeesh. That’s a fairly lengthy soundbite, and it nonetheless doesn’t do justice to how excited I’m about what comes subsequent.”

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