Rubik’s Cube owner Spin Master acquires Swedish developer Nørdlight

Nørdlight, developer of the tower protection recreation Jotunheim: 1965, has been acquired by toy maker Spin Grasp, as reported by Bloomberg. 

Toy corporations have been part of the online game panorama for years, with probably the most well-known being Lego. Spin Grasp’s arrival into video games is more moderen, and its few titles similar to Noid and Toca Boca have been aimed toward younger kids. 

Spin Grasp beforehand purchased a minority stake within the Nordlight again in 2021, with the objective of increasing its model into digital video games for cellular and pill. 

The corporate creates toys for a number of manufacturers, together with League of Legends, Nickelodeon’s Paw Patrol. It is also the present producer of the traditional puzzle toy Rubik’s Dice.  

Based in 2019 by Sweet Crush builders Simen Sandvaer and Olle Bäck, Nørdlight is presently creating a digital Rubik’s Dice recreation. The Rubik’s model was purchased by Spin in late 2020, and is alleged to have acquired a surge in sales in the course of the early days of the pandemic.

Movie and tv producers are additionally engaged on creating a film and game show based mostly on the toy product. 

Spin CEO Max Rangel has expressed a need for digital video games to account for 20 % of its complete gross sales in the course of the second quarter of 2022, in response to Bloomberg. Throughout the first half of the yr, Spin has seen $40.3 million in income.

“Leveraging our increasing capabilities and roster of helpful mental property, we’re nicely positioned to construct participating, evergreen digital video games properties as gaming continues to permeate leisure time for kids,” wrote Rangel in a press assertion.

In the identical press assertion, Nørdlight CEO Bäck mentioned that Spin Grasp would assist the corporate keep the “indie feeling” that has turn into essential to the studio. “Spin Grasp who shares so lots of our values and actually sees the opportunity of constructing a contemporary studio with the staff’ creativity in focus,” he mentioned.