How Homa’s LaunchOps workforce helps you rework your prototypes into Monster Hits

Editors word: This text was written and printed by Homa Video games. Yow will discover their unique model right here. 

So what precisely occurs when you submit your prototype at Homa, and the way does all of it work? On this article, Homa’s workforce take you thru the method and clarify all of the important information it is advisable learn about scaling your subsequent hit.

Right here’s what they mentioned.

The principle problem behind recreation publishing

Publishing a recreation may appear simple; nonetheless, the checklist of actions to make it the subsequent hit is sort of lengthy. In a brief interval, it is advisable ensure that there aren’t any bugs, the advert monetization is working correctly, the testing metrics are good, and the information is analyzed appropriately. Don’t you are worried; the Homa Video games workforce is there that will help you determine all of it out!

The Homa Squad helps every step of the publishing course of.

• Publishing managers assist you to to ideate, enhance, and check your recreation.
• Creatives help to extend Consumer Acquisition by launching inventive Advert campaigns based mostly on the most recent traits.
• UAMs monetize your recreation and increase retention by combining our trusted advert companions’ expertise.

Essentially the most difficult half for builders occurs throughout the pre-launch section when the prototyping is finished. You would possibly assume that you’re tremendous near publishing & reaching the highest, however KPIs don’t permit you to transfer ahead. Many video games get killed throughout that section. Properly, that is the place the Homa’s LaunchOps step in. The following a part of the article will talk about their function in publishing.‍

Attain the highest charts with Homa LaunchOps’ assist

The Homa’s LaunchOps workforce is there to tackle the two primary missions.

The first mission is to supply ad-hoc assist to studios by serving to them on one of many following subjects:

Homa Video games Advert Hoc assist missions

• Technical assist: including new options comparable to a store, a bonus degree, or a brand new finish of the extent mechanic
• Artwork assist: creating new characters, new environments, and even enhancing lights, contrasts, or some animations
• Homa Stomach SDK assist: implementing analytics occasions, monetization, or A/B exams

The second mission is to take over a recreation proper after the Dwell section so as to add basic meta-feature and optimizations to enhance LTV and the sport’s profitability. To keep away from breaking the sport’s KPIs and LTV, we check all modifications by way of a well-defined course of utilizing A/B exams and day by day monitoring stats and LTV affect. This “iteration” course of can last as long as 2 or 3 months.

In parallel, the workforce creates inside packages that may simply combine right into a recreation (store, chest room, day by day mission, battle go, leaderboard).

It permits to spice up growth time and never reinvent the wheel for every recreation.

Homa Video games’ LaunchOps workforce has already labored with many chart-topping titles, which has helped discover a custom-made strategy for every studio and develop one of the best in-house tech for each developer.

Homa Video games hits

Funding Run Case research

Let’s dive into the success story of Funding Run to grasp the LaunchOps workforce’s function higher whereas publishing your title.

Funding Run is a hit-runner cell recreation that reached 4.4 million downloads on Android & the highest 3 charts within the US, Brazil, and India. On Apple Retailer, the sport attained 2.6 million and high 3 within the US, UK, and Canada.

Two professionals from the Mamau studio developed the thought and reached out to Homa Video games to assist develop the title.

Funding Run Recreation Mechanic

“The method was thrilling. When the sport began exhibiting promise, we would have liked to maneuver rapidly. Fortunately Homa Video games’ inside workforce was tremendous reactive and useful, and we’re delighted with how every part panned out.” – the Danish studio says concerning the publishing course of with Homa.

Homa LaunchOps workforce not solely targeted on the three pillars mentioned above but in addition took over the sport after being launched for months to enhance metrics after going dwell.

Technical Assist

Inside 1,5 weeks, the workforce added three extra worlds & ranges to the sport, applied meta, and created extra items & occasions. The Launch Ops additionally constantly labored on the FPS & bug fixes that helped enhance the general in-game metrics and efficiency. FPS has been elevated to 40 on Android on 50 on iOS, and the loading time has been diminished by 70%. Now we have additionally fastened some crashes and lags within the recreation.

“The onboarding was easy; each groups had been versatile, which averted pointless efforts. One other nice level was the technical transparency—Homa Video games’ workforce shared all instruments and information.”—Mamau workforce concerning the success causes.

Funding Run items

Artwork assist

The Homa Video games workforce helped to realize extra growth & artwork capabilities. The Inventive workforce labored autonomously because of their information of the trade requirements. Consequently, greater than 250 creatives had been examined, out of which three profitable ideas had been recognized.

Funding Run featured graphic

Homa Stomach SDK: A/B testing for higher LTV

Homa Video games helped to arrange the N-testing & A/B exams. The most important wins had been reducing the character’s pace, altering the colours of doorways, and eradicating the sensitivity of controls. These modifications introduced an uplift of Sept. 11% in LTV in Android, US.

“We’re very impressed with the work executed on the A/B testing inside Homa Lab. Homa Lab’s options on A/B testing helped with advanced choices when scaling a Hypercasual recreation like Funding Run.”—builders thought concerning the Homa Lab.

Assist after the Dwell section

At the moment, the LaunchOps workforce is engaged on an vital A/B testing technique to enhance the LTV all through advert stress, optimization of the extent design, a brand new finish of a degree mechanic, and meta-features for mid-term and long-term retention.

Rounding off

To sum up, recreation growth is a fast-paced course of that requires instantaneous actions and reactive companions. Ideating & prototyping is one factor; nonetheless, you want good KPIs to get your recreation printed & attain the highest charts. Furthermore, you need your recreation to dwell longer, so it is advisable take care of the title and metrics even after the Dwell section. Fortunately, Homa Video games LaunchOps can maintain every part.

So make sure to play Funding Run, obtainable on IOS and Android, and keep tuned for the next articles to return in our weblog.